For immediate release:

Clever Fruit Products (“Clever”), a developer of fruit-based fermented health ingredients, is pleased to announce three new appointments to its Board of Directors. Lorna Vanderhaeghe, Canada’s leading natural health expert and product developer; Dean Mosca, Natural Products industry veteran; and, entrepreneur and financier Michael Mailman, have all joined as independent Directors. 

“Clever’s Board appointments are an important corporate milestone,” says Sean Sears, Executive Chairman of Clever. “These highly-accomplished executives bring a breadth of industry expertise and relationships at a time where Clever is gearing up for a highly successful year ahead.” 

 “Our team is humbled and excited to be working with these experienced and engaged Board members,” says Liam Tayler, Clever’s President. “Lorna is an industry leader in natural product marketing and development, and Dean has significant relevant experience in customer engagement and product launch execution. The timing is ideal as Clever prepares to launch its first fermented supplement product, a Fermented Wild Blueberry (“FWB”) Ingredient.”

 “I am excited to join Clever as an active member of its Board and to help design science-backed natural health products,” says Lorna Vanderhaeghe, author of 13 books on nutritional medicine. “Clever is pursuing a very important area of nutritional science. The fermentation of fruit polyphenols creates postbiotics that have shown direct immunomodulatory and clinically relevant effects for a range of diseases for use in improving overall health.” 

About Clever Fruit Products:

Clever Fruit Products is a developer of fruit-based fermented natural health ingredients for functional food, supplement, and nutraceutical brands. Its mission is to enhance society’s health by increasing the potency of fruit polyphenols through fermentation. Clever’s proprietary fermentation technology turbo-charges polyphenol compounds found in fruit, creating new bioactive compounds which are far more potent than the original fruit. 

Clever’s initial product line is based on the wild blueberry. The lowbush wild blueberry is well-recognized for its positive health impact on cardiovascular, immunity, cognition, vision, and weight management. Early trials suggest a potential to reduce cholesterol by 40% which outperforms the efficacy of current natural cholesterol solutions by 2-4 times; in a $27B natural cholesterol health market. 

Additional Resources:

For more information about Clever Fruit Products, visit: https://cleverfruitproducts.com/

About Lorna Vanderhaeghe, Director

Lorna Vanderhaeghe has been a thought leader for the nutrition industry for over 35 years. Her unique set of skills combine the translation of science to marketing creating enduring consumer awareness and demand. She has degrees in biochemistry and nutrition and has collaborated with numerous academic research scientists. She was the founder/CEO and creator of a top-selling line of women’s nutritional supplements under her own brand at Lorna Vanderhaeghe Health Solutions which she sold to Jamieson Laboratories in 2014. Her passion-fueled commitment to the integrity of evidence-based nutrition inspired her 13 books, several of which became national and international best sellers translated into many languages. 

About Dean Mosca, Director

Mr. Mosca has 25+years of experience in the natural products industry. He was founder and CEO of Proprietary Nutritionals Inc., one of the first premier branded ingredients companies in the Nutritional Supplement space, which he sold to Pharmachem Laboratories in 2017. Mr. Mosca’s expertise includes brand development, business development, strategic planning, distribution strategy, and product launch execution. Mosca is on the Board for Natural Products Canada and Nutrition Capital Network’s Investment Committee. 

About Michael D. Mailman, Director 

Mr. Mailman has 25+years of executive experience in sales, corporate development and corporate finance. Most recently, Mr. Mailman served as President and CEO of the largest North American multi-store operator of uBreakiFix franchises. He also served as Executive-In-Residence of G3 Capital Corp., a Toronto-based alternative asset management firm specializing in debt and private equity financing. Mr. Mailman has raised in excess of $170 Million within the financial services, technology and real estate industries. 

Media contact:

Jaclyn Saunders

Email: jaclyn@cleverfruitproducts.com