Partners & Fruit Capitals

Clever’s business model is to work with partners in manufacturing. We prefer partners in the fruit business, either a large integrated farm operator already creating value added products, juicing companies, or an export orientated aggregator. Sometimes Clever will partner with an expert in a discrete component of the processing, often that is a contract bioprocessor or a drying technology service provider.

Clever operates in what it refers to as Fruit Capitals, defined as geographic fruit growing areas with superior biodiversity advantages and an abundant supply of at least three superfruits. Today, Clever is active in North Eastern North America, otherwise known as wild blueberry country, Jalisco Mexico and Tasmania, Australia.

There is a lot of systemic superfruit waste throughout the world. Of course we all know that fruit becomes wasted in the supply chain and at home. Clever targets fruit waste called farm loss. This dominates fruit waste and often reaches 20-25% of annual yield.

The primary sources are fruit farm loss are:

1. 1. Fruit never harvested but rather left in the field when supply contracts are fully completed
   2. Fruit discarded at sorting for being too immature, too small (something too big), discolored or in a non-perfect shape. Sometimes this is called ‘ugly fruit’.
   3. An abundance in the supply chain can trap fruit. It happens when fruit is harvested, processed and preserved but due to market conditions has no buyer. In each fruit market, back-to-back high yield years can cause a glut in market ready fruit. Either the old fruit needs to be dumped, or the new fruit isn’t harvested.

Clever strongly believes the only sustainable use of fruit waste are solutions that create a more-than product. A product of greater value than the original fruit. There is no driver for the consumer to buy a less-than product at the volume to material impact the environmental cost of fruit waste. But a product with 5x the potency of the original fruit, could make use of all the world’s fruit waste.

Clever recognizes that often ugly fruit often is packing more goodness than perfectly ripe fruit. Most of fruit’s goodness is in its skin. Ugly fruit, too small or ill shaped has a higher skin to pulp-juice ratio. Ugly fruit is good for you, maybe even better for you than perfect fruit.

Converting fruit waste via bioprocessing can alter the world’s management of malnutrition and poor health of those without enough.

Naturally Scientific Framework

(no mercy for the non-scientific)

Clever calls its technology an Intelligent Fermentation Technology Platform. It is a proprietary multi-stage fermentation process designed to extract and biotransform the goodness of plants, specifically fruit.

Clever’s business model is to leverage superfruit’s polyphenol profile, its ‘goodness’, to produce a rich array of health impacting bioactives. The body uses these bioactives to protect and regenerate.

These bioactives are called metabolites, and some of these are postbiotics. In addition, Clever’s products contain prebiotics and probiotics, critical to the creation of metabolites.

General Health

This trio of biotics together foster better general microbiome (gut) health and protect against inflammation. Inflammation – the secret killer – thwarts the body’s ability to protect or regenerate itself. A defenceless body that can’t properly reproduce is the home of degenerative disease.

Metabolites’ Magic

The health generating power of metabolites comes from the process of biotransformation the food compounds we eat into smaller more easily absorbed molecules. This enhances the absorption of food goodness making it bioavailability for the body’s use. Clever’s fermentation is designed to increase bioavailability and thus potency.