News release:

Clever Fruit Products (“Clever”) is pleased to announce it has been selected as 1 of 7 winners of Innovacorp’s GreenShoots competition. The inaugural competition launched this past August by Innovacorp, Bioenterprise, and the Nova Scotia Innovation Hub, and aims to support high potential technology companies in the agriculture, agri-food, clean technology, and related sectors.

The goal of the competition is to help support high potential, early stage rural-based companies develop scalable technology in an effort to drive export potential and economic opportunities within rural areas of Nova Scotia. Clever has been awarded $30,000 in non-repayable, non-dilutive funding, as well as invaluable business guidance from industry leaders, to advance the production capacity for its ingredient aimed at the supplement and functional food market.

Clever combines the nutritive power of the NS Wild Blueberry with its proprietary fermentation technologies, creating an ingredient based on the polyphenolic profile of the wild blueberry. These technologies can be used with any fruit it works with, resulting in functional ingredients that are more beneficial than the original fruit.

“The nutrient potential of the NS wild blueberry is already impressive, and we have found a way to amplify these health benefits through our fermentation technologies,” says Liam Tayler, President of Clever. “The Innovacorp GreenShoots funding will allow us to identify what is required to reach the next level of production capacity and to create a facility to scale-up to meet the demand of our clients and partners.”

Bioenterprise Corporation
Bioenterprise is Canada’s food and agri-technology engine, bringing more than 15 years of industry experience to help businesses connect, innovate and grow. With expert commercialization services, mentorship, public and private funding, national and global networking, Bioenterprise will help scale your business to create sector-wide impact. www.bioenterprise.ca

Innovacorp
Innovacorp is Nova Scotia’s early stage venture capital organization. It finds, funds and fosters innovative Nova Scotia start-ups that strive to change the world. Early stage investment is at the core of Innovacorp’s business model. The organization also gives entrepreneurs access to world-class incubation facilities, expert advice, and other support to help accelerate their companies.

Nova Scotia Innovation Hub
The Nova Scotia Innovation Hub was established in 2015 to foster opportunities in the bioeconomy. The organization works to transform Nova Scotia’s renewable resources into opportunities for the province’s economy and people. It is focused on improving access to feedstock supply, fostering collaborations to capitalize on the growing demand for low-carbon products, and providing financial support to help companies achieve critical commercialization milestones. www.novascotiainnovationhub.com

About Clever Fruit Products:

Clever Fruit Products is a manufacturer of premium fermented functional ingredients for nutraceutical, supplement, and functional food brands. Its mission is to enhance individuals’ health and well-being by increasing the nutritive potency of fruit polyphenols through fermentation. Its proprietary fermentation technologies create a postbiotic product that improves the bioavailability and nutritive profile of fruit polyphenols, resulting in functional ingredients that are superior to the original fruit.

Clever’s initial product is based on the wild blueberry and early trials suggest a potential to reduce cholesterol by 40% and reduce LDL oxidation, lowering the possibility of plaque formation in the arteries.

Additional Resources:

For more information about this release please visit: https://innovacorp.ca/news/seven-nova-scotia-start-ups-selected-2020-greenshoots-competition

For more information about Clever Fruit Products, visit: https://cleverfruitproducts.com/

Media contact:
Jaclyn Saunders
Email: jaclyn@cleverfruitproducts.com